The purpose of the assignment was to get us understand typography (the art of text). We each had to design a few logos for something that has meaning to us. Music is the first thing that came to my mind. I am currently the guitarist of a Progressive-Metal band named “Face the Fire”(and yes, it does have a meaning and was not chosen because we thought it sounded “cool”). It has been months now that we have been trying to find someone to design a logo for us (because none of us had an idea how to do so), but we couldn’t find anyone willing to do it for less than $50. Therefore, I thought this would be a great opportunity to get it done.
The first concept that came to my head is to have the word “Fire” written largely engulfing “Face the”. I used the most “metal-looking” font for “Face the” because we are a metal band and an edge is needed. “Face” is a larger size than “the” because it is meant to be more emphasized. With “Fire”, I tried to use a “smoke-like” text to work with the word itself.

After working with Photoshop for a few hours, I discovered several effects; the main one being drop shadow. I was amazed by the enormous difference it had on my work. It made the logo look so much better and gave it more character. Unfortunately, Mr. Boffa told me we weren’t really allowed to use these effects for all our works, but he told me to blog about it here. So here is the first work with a shadow and Mr. Boffa’s suggestion of reversing the colors.


The second concept that came to my head is a logo to put on promo posters. I wanted the logo to direct the viewer’s eyes to a specific area. For example, this logo would lead someone’s eyes to the bottom of the poster (towards the location of the concert and maybe a gimmick such as “Cheap beer!”). I once again used the “smokey” font. For short, we are “FTF”. I emphasized on the first letter of each word in an attempt to make the viewer remember these 3 initials.
The same logo with a shadow

For the last logo, we were allowed to go all out. I chose a fire background for obvious reasons. “Face the” are used for the same reasons as my first concept. I once again wanted to emphasize on “Fire”. I wanted to make it seem as if the word just finished burning. That is why it is in a yellow, burnt font and the shadow around it representing ashes.
